Palo Alto based Tesla Motors was founded in 2003, by a group of Silicon Valley engineers to develop electric vehicles. In 2008, the company began selling its "Roadster" today; over 2,300 Roadsters drive emission free in more than 37 countries.
This year the company released its Model S to accelerate the transition of electric mobility. Pricing of these vehicles is based upon the size of the electric system, ranging from $49, 900 to $69,900 with an estimate range of travel from 160 to 300 miles. The Model S Performance Model price is $84,900 with the Model S Signature is priced at $87,900 to $97,900. These prices are after a $7,500 Federal Tax Credit.
This fall, the company announced the opening of ten new locations in North America with a dealership at Roosevelt Field Mall in Garden City, Long Island. The company already has dealerships in Manhattan at 511 West 25th Street and in The Westchester" shopping mall at 125 Westchester Avenue in White Plains. It also has a service center in Queens. Other locations include Westfield Garden State Plaza, Paramus, and The Mall at Short Hills. By the end of the year the company will have 24 locations in North America.
Similar to Apple, Tesla has a network of "stores" and "retail stories" many of which are boutique style stores in shopping malls. Potential customers purchase the automobiles on the Internet. Tesla follows a sales and distribution model very different from other automobile makers. Rather than distribute cars through independent dealerships, the company operates a direct sales model. Each of Tesla's stores are in retail shopping centers, and the purpose is education on the merits of electric vehicles rather than focus on sales. The actual sales process happens elsewhere, as does vehicle servicing.
"All retail locations have Tesla's Model S premium sedan on display, and many have dedicated test-drive vehicles where we will offer customers the opportunity to experience the exhilarating performance and superior handling of Model S," said George Blankenship, vice president of worldwide sales and ownership experience. "As we open locations throughout the country, our approach continues to be geared towards engaging and informing more people about Tesla and Model S and the technology behind it. Customers can walk into a no-pressure environment, ask questions and engage with informative product specialists to learn more about the many advantages of going electric. We know we've done our job when customers leave smiling."